Marka Aydinlatma

Introduction

In 2025, Marka Aydınlatma, a growing e-commerce lighting brand based in Istanbul, approached us with a stagnating revenue problem. Despite rising ad spend, sales had flatlined. The goal was to revitalize their digital presence, optimize conversions, and build a content-driven growth engine.

Year

2025

Industry

Home decor

Scope of work

SEO

E-commerce

Timeline

6 months

Introduction

Year

2025

Industry

Home decor

Scope of work

SEO

E-commerce

Timeline

6 months

Challenges

Marka Aydınlatma's online store wasn't converting, visitors were leaving without purchasing, product visuals were limited to basic white-background shots, and there was no structured retention or content strategy in place.

We started with a full digital audit and competitor analysis, then moved into homepage redesign, AI-powered product visuals, SEO optimization, and multi-channel marketing activation across SMS, email, social, and paid ads

Live Project

Final thoughts

Within three months, Marka Aydınlatma's organic visibility grew by 300% and sales doubled all without increasing the existing ad budget. The brand now operates with a digital ecosystem that works as hard as its products do.

For us at Sor Agency, this project proved that strategic content transformation and UX optimization can outperform raw ad spend

Wairo® Studio

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Let’s talk.

Tell us about your project—whether it’s a website, SEO, AI or marketing.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Co-founder

at Wairo Studio®

Mervan Ilhanli

Ask directly

Let’s talk.

Tell us about your project—whether it’s a website, SEO, AI or marketing.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Co-founder

at Wairo Studio®

Mervan Ilhanli

Ask directly

Let’s talk.

Tell us about your project—whether it’s a website, SEO, AI or marketing.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Co-founder

at Wairo Studio®

Mervan Ilhanli

Ask directly